Identifying keywords to define your target audience is one of the first steps of a good organic SEO plan that will help improve organic rankings on Google. An SEO plan normally consists of posting content focused on target keywords on a regular basis to keep your site site fresh and on the top of Google Rankings.
Posting a wide variety of content will help you publish unique material and open up the opportunity to reach more people through different avenues. Many people reflexively jump to blog posts when thinking about good content for an organic SEO campaign but there are a variety of other pieces of content you can use to make each piece of SEO content unique.
Here are some of the best types of content to include in an organic SEO plan designed to bring more qualified traffic to your site.
Keep your Site Current with Blog Posts
Publishing blog posts that dive into the latest news surrounding topics related to your focus keywords is a great way to stay on top of the latest search trends. Blog posts can be used to answer specific questions related to services you offer or new information that’s trending in search. Blog posts can also focus on long-tail keywords targeting very specific searches and show in a blog widget displayed on important pages of your site to keep them updated with the latest info. Posting new keyword focused content in your blog is one of the best ways to show Google you’re serious about the work you do and a content authority in your industry.
Landing Pages Built for Conversions
Landing pages are similar to blog posts because they will be published on the site a content campaign is designed to drive traffic to but they serve a different purpose. These pages, unlike blog posts, are standalone web pages designed with a single goal in mind.
People searching the web have access to more information than ever so keeping a landing page simple with a clear focus is essential. To achieve this, many web developers will build landing pages without the main navigation displayed and a single call to action to remove potential distractions found on other pages of your site. Visitors will have no questions regarding the action they should take if there’s only one option that leads to a high-value conversion. There are many different types of goal-focused landing pages you can build on a site and finding the page content/design that works best for your SEO goals is important.
Add Events to an Online Calendar
Events are a type of content that’s been introduced to the SEO landscape more recently than blog posts or landing pages but can have a substantial impact on organic rankings. Events use a unique set of structured data to differentiate them from other types of content. Items like a start date and venue are used so they can be shown differently on search engine results pages. The date connected to an event post gives your target audience a reason to act fast. An event calendar page on you site will show why you’re an authority in your industry. Plugins like the Events Calendar for WordPress will give you the ability to add events with the correct structured data to your site.
Catch Visitors’ Attention with Eye-catching Graphics
Viewing different types of media is one reason many people first started using the internet and any piece of content you publish for an SEO campaign can benefit from engaging visuals. A picture says 1,000 words and a compelling image at the top of a landing page or blog post is a great way to draw your target audience in and encourage them to learn more. Video is the holy grail of media. Google Search Bots place increased SEO value in video because it’s become so popular. Infographics related to your focus keywords are another great way to draw people in and give them an interesting piece of content that will keep them on your page for longer.
Expand Site Reach with Social Posts
The different types of SEO content mentioned above can all be published on your site to increase SEO value for your unique domain but that’s not the only place you should be focused on finding visitors. Browsing social media platforms has become a daily routine for many which makes them a great place to post content that supports valuable pages/posts you’ve added to your site. Making sure you post a link to any new content you publish along with a quick blurb/eye-catching graphic on different social media channels is a great way to make sure unique content on your site is doing as much as it can to increase organic rankings.
Optimize SEO Performance with Different Types of Content
Building an organic SEO content campaign with different types of content is the best way to get your site noticed for valuable focus keywords. Rising up the Google Ranks for valuable terms will take time but you should be able to start ranking for important terms if you continue to post high-quality content created to engage your target audience. New types of content are frequently being introduced on the web. Keeping up with the latest trends to make sure your SEO plan includes the most interesting types of content is the foundation of any successful campaign.