Analyzing SEO competition to develop a content strategy is one of the first steps to optimize your site for search engine results pages. A good SEO plan will include multiple types of content designed to keep site visitors engaged while focusing on important keywords. Infographics are one piece of content that is often left out but can be incredibly valuable for SEO.
Publishing different types of content will give your site more opportunities to drive traffic and become a content authority. Blog posts, landing pages, events, social posts and more should all be considered when developing an SEO optimization plan.
Create Valuable Content with Infographics
Infographics are a visual representation of data and/or knowledge designed to present info in a way that makes it easy to digest quickly and be visually appealing. The quick yet detailed view into a topic that infographics provide make them a great way to catch visitors attention and keep them on your site.
Infographics can also show in Google’s Image Search which can show at the top of search engine results pages (SERPs) for specific queries.
Different Types of Infographics
Infographics have the ability to make any type of information more exciting. There are a number of different types of infographics so it’s important to choose the right one to make sure your data stands out. Here are some of the most popular types of infographics for SEO.
Statistical Data Infographics
Infographics are intended to make info easy to consume and graphics that visualize statistical information are one of the best ways to do that. Displaying information like totals and percentages with a graphic is a great way to present the info in a way that it will actually be consumed.
Informational Infographics
Informational infographics are best for introducing something new or giving a general overview of a topic. This type of infographic is often broken up into sections with headings and imagery that make it clear what each section is about. Including numbers with each heading and/or in the title of the infographic is a good way to make it more eye-catching.
Process Infographics
Outlining the steps of a process required to complete a task is another type of infographic that site visitors could find extremely helpful. Process infographics clearly outline the order that steps need to be completed in so there’s no confusion about how something works.
Comparison Infographics
Using an infographic to compare 2 or more items can be a powerful way to highlight pros and cons in a way that keeps visitors engaged. Comparison infographics are normally formatted in a way that displays info for each item in a similar fashion so it’s easy to determine which option will work best quickly.
Geographic Infographics
Display location-based data in a visually appealing way with a geographic infographic. Maps have been used for centuries and are an incredibly effective way of communicating information visually. Geographic infographics can also be used to display complex demographic data at a local or global scale.
Optimize Infographic Images for SEO
Making sure you follow image SEO best practices when you’re adding infographics to a blog post or page is essential. Files should be displayed in the webp format if possible and saved at the lowest possible size. Adding descriptive alt text that includes important keywords is another great way to make sure an infographic is optimized for your SEO goals.
Content That’s Easy to Share
Designing infographics in a way that makes it easy to consume complex information fast will help give your site content that people are eager to share and boost SEO performance. Posting branded infographics on different social media channels like Instagram or Pinterest can also be a good way to reach a wider audience and get your content shared.
Making sure to keep a consistent look/feel with your infographics will help make sure it’s clear they were created for your site and promote your brand online.